QNB AlAhli, a subsidiary of QNB Group, the largest financial institution in the Middle East and Africa, announced the change of its brand to be QNB instead of QNB AlAhli, as this comes in line with the bank’s plan to expand and work in the Egyptian banking market, which is one of the promising markets and has opportunities. Great for growth at all levels.

Changing the brand also reflects the strength and position of the bank, enhancing its competitiveness in the market, completing its banking journey and leadership that meets the needs of all customers, continuing to provide the best innovative services and products, and continuing innovation and modernization, in accordance with the use of modern technology to provide the best customer experience, as well as the bank’s keenness to spread within the market. Al-Masry Company, reaching new communities and segments of customers in all governorates, and focusing on the youth and women category through its network of branches, which reached more than 234 branches throughout the Republic.

Commenting on this important step, Mohamed Badir, CEO of QNB in Egypt, stated that changing the brand from QNB AlAhli to “QNB” comes within the framework of the ongoing development and modernization plan and keeping pace with the modern developments that the bank is witnessing in Egypt with the support of the parent group, which is considered the Egyptian market. One of the most promising markets.

He pointed out that the association of the branch in Egypt with the name of the group contributes to strengthening the brand and gives it more confidence and strength, and supports all the plans and goals that it seeks to achieve in all sectors of the bank, the most important of which are the small and medium enterprises sector, major projects, retail banking, and supporting the file of financial inclusion and digital transformation.

Badir stressed that the coming period will witness the provision of more innovative services and products to meet the growing requirements of its customers and continue its leadership role in a stronger and more flexible manner so that the bank maintains its leadership and progress in the banking sector.